Retail Insight partners with Weetabix to improve availability

Smarter, faster decisions

DART is configured to lead with insights, facilitating faster, smarter decision-making.

By analyzing store sales data and historic sales trends, DART keeps Weetabix head office and field sales teams fully informed of what sells well and what underperforms. Our solution distributes information rapidly and in easy-to-digest formats, so users can take appropriate action, fast.

We took a phased approach to the transition, ensuring Weetabix gained value derived from DART at speed. Across an implementation period of around a month, Retail Insight and Weetabix worked in partnership to train the field sales teams and put processes in place to effectively deploy insights quickly across the UK.

“Retail insight have been very flexible, making sure the tool was able to fit in with the way we work, and the account management has been outstanding too. They really made sure we were up to speed with the tool.”

Lorna Phelan

Head of Customer Execution, Weetabix

Ongoing stock availability improvement

DART has enabled Weetabix’s field sales agents to plan their store visits in advance, or on the day, to target the stores with the biggest opportunities. When they arrive, they already know precisely which SKUs to focus on and can immediately make positive changes.

For Weetabix, this means field sales team members always know how each of their stores is performing and can investigate any challenges to help improve sales performance.

Weetabix has already felt the potential value of the new partnership. The ultimate aim for Weetabix is to continually improve stock availability – which already stands at around the industry average. But there is still incremental sales value for Weetabix and its customers to pursue.

Citing outstanding customer service and an intuitive, user-friendly tool, Lorna Phelan said:

“Retail Insight over-invested up-front with us, meaning we were up-to-speed as early in the process as possible, this gave us the ability to start to benefit from the insights Retail Insight generated for us from day one of implementation."

Lorna Phelan

Head of Customer Execution, Weetabix