Smarter, faster decisions
DART is configured to lead with insights, facilitating faster, smarter decision-making.
By analyzing store sales data and historic sales trends, DART keeps Weetabix head office and field sales teams fully informed of what sells well and what underperforms. Our solution distributes information rapidly and in easy-to-digest formats, so users can take appropriate action, fast.
We took a phased approach to the transition, ensuring Weetabix gained value derived from DART at speed. Across an implementation period of around a month, Retail Insight and Weetabix worked in partnership to train the field sales teams and put processes in place to effectively deploy insights quickly across the UK.
Accurate assessments
As well as delivering insight into stock availability gaps, DART also enables accurate assessment of in-store promotionsThis allows field sales agents to identify any stores that need additional support.
Ongoing stock availability improvement
DART has enabled Weetabix’s field sales agents to plan their store visits in advance, or on the day, to target the stores with the biggest opportunities. When they arrive, they already know precisely which SKUs to focus on and can immediately make positive changes.
For Weetabix, this means field sales team members always know how each of their stores is performing and can investigate any challenges to help improve sales performance.
Weetabix has already felt the potential value of the new partnership. The ultimate aim for Weetabix is to continually improve stock availability – which already stands at around the industry average. But there is still incremental sales value for Weetabix and its customers to pursue.
