Ongoing stock availability improvement
DART has enabled Weetabix’s field sales agents to plan their store visits in advance, or on the day, to target the stores with the biggest opportunities. When they arrive, they already know precisely which SKUs to focus on and can immediately make positive changes.
For Weetabix, this means field sales team members always know how each of their stores is performing and can investigate any challenges to help improve sales performance.
Weetabix has already felt the potential value of the new partnership. The ultimate aim for Weetabix is to continually improve stock availability – which already stands at around the industry average. But there is still incremental sales value for Weetabix and its customers to pursue.
Citing outstanding customer service and an intuitive, user-friendly tool, Lorna Phelan said:
“Retail Insight over-invested up-front with us, meaning we were up-to-speed as early in the process as possible, this gave us the ability to start to benefit from the insights Retail Insight generated for us from day one of implementation."
Head of Customer Execution, Weetabix