Ongoing availability improvement
Compass has enabled field sales agents to plan their store visits in advance, or on the day, to target the stores with the biggest opportunities. When they arrive, they already know precisely which SKUs to focus on and can immediately make positive changes.
For Weetabix, that means those field sales team members always know how each of their stores is performing and can investigate any challenges in order to help improve sales performance.
The potential value of the new partnership is already being felt. The ultimate aim for Weetabix is to continually improve availability – which already stands at around the industry average but means there is still incremental sales value for Weetabix and its customers to pursue.
Citing outstanding customer service and an intuitive, user-friendly tool, Lorna Phelan said:
“RI over-invested up-front with us, meaning we were up-to-speed as early in the process as possible, this gave us the ability to start to benefit from the insights RI generated for us from day one of implementation."
Head of Customer Execution, Weetabix