Harnessing the power of your data

We combine your data with our advanced analytics and industry expertise to transform store operations, grow sales, and drive profits.


Our story

We were founded in 2005 to capitalize on the growing amount of data available to CPGs. Our goal was to develop a suite of intuitive algorithms, based on advanced analytics and industry expertise, that generate actionable insights to help CPGs sell more and lose less.

Thanks to our early successes, we expanded into the wider retail sector. This allowed us to develop more sophisticated models that empower retailers worldwide to optimize their in-store operations, increase revenue, and reduce losses.

Today, our products help some of the world’s largest retailers and CPGs make data-led operational decisions that generate hundreds of millions of dollars in profit improvement.


Meet the team behind the products


Paul Boyle

Chief Executive Officer

Paul originally served as COO when we founded the company in 2005 before becoming CEO in 2011.

He is passionate about everything that makes us unique – from our people and products to helping our clients find value every day.

Earlier in his career, Paul was part of the Commercial and Strategy departments at P&G and HJ Heinz.


Seán Roberts

Chief Financial Officer

A Chartered Accountant, Seán has been running our financial and administrative functions since 2013.

Before joining the team, Seán led the finance function for Richmond Marketing – a consumer goods brand and distribution company based in Dublin.


Laura Roberts

Chief People Officer

As CPO, Laura is responsible for helping our talented team learn and develop.

Laura graduated from Aston University with a degree in Managerial and Administrative Studies in 2006. Before Retail Insight, she was HR Director at Stanley Black and Decker.


John Paul McNeil

Chief Operating Officer

John Paul was with us on our first client delivery and is still driving outstanding customer experience today.

Using his knowledge of technology and operational retail, John Paul keeps things running smoothly across the business.

Prior to joining the team, John Paul led operations at Lidl and Gist.


Paul Harris

Chief Technology Officer

An expert in the field of analytics and data engineering, Paul provides a vital bridge between business and technology. He was also instrumental in the development of our AvailabilityInsight solution.

Paul graduated with a master’s degree in engineering from Sheffield University.


Dr David Waters

Chief Product Officer

David joined the team in 2011.

Drawing on his extensive background in science and mathematics, David designs quantitative, pragmatic solutions to solve the biggest problems facing our customers.

David has a Ph.D. in Mathematics and was previously the analytics lead for EYC, Emnos, Lawson, and Numbercraft.


Xander Friedlander

Chief Analyst

Xander joined us in 2007, having previously led commercial and competitor intelligence for P&G’s Hair Care business.

Using a mix of commercial, IT, and analytical expertise, Xander delivers measurable value to all our clients.

Xander graduated with a degree in Business Administration from Maastricht University.


Bob Godfrey

Chief Commercial Officer

As CCO, Bob is responsible for the commercial aspects of the business, joining the team in 2021

Bob has global experience working for technology companies in the retail and CPG space with a focus in the areas of supply chain and merchandising. Prior to joining, he held executive positions at companies including Revionics, iTradeNetwork, WeSupply, E2Open, and Manugistics.

Your trusted partner

Discover why retailers and CPGs across the globe rely on our data analytics solutions to improve sales and optimize operations.

Execute with excellence, every time. Book your Retail Execution Consultation to start your journey.