Free up associates to serve and sell

Using data to advance performance, productivity, and value throughout the retail ecosystem.

Our story

Motivated by the increase and availability of new data and information, we founded in 2005 with a mission to deliver meaningful insights to the world of Consumer Packaged Goods. Our goal was to achieve this by developing unique data-led algorithms based on advanced, human-led analytics, built by industry-leading experts.

As our early achievements gained momentum, we expanded into the wider retail ecosystem, creating a unique system of insight that was powered by cognitive technology and would empower food grocers to execute with excellence in the final 50 yards of retail, boosting their performance, increasing their productivity and dramatically reducing their total loss.

We are continuing this mission today, working with the world’s best retailers and CPGs to digitize their store execution, make smarter decisions with the data they already have in order to free up associates to serve and sell to customers, maximizing their full potential to achieve shelf actualization.

What makes us unique?

A blend of retail expertise, mathematical precision, and engineering excellence lies at the heart of our dynamic analytics solutions.

We focus on the factors that drive sales and profit performance, minimize waste and loss, and increase operational efficiency, so we can deliver actionable insights and unparalleled time to value.

Engineering excellence for seamless integration

Our models integrate with a wide range of data warehouses and platforms. This reduces friction when incorporating them into your current systems and processes, increasing deployment speed and time to value.

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Proprietary models built with mathematical precision

Proprietary statistical and mathematical algorithms - developed from first principles using the talents of our own in-house team - underpin all our solutions. Supporting this is a collaborative approach to implementation that ensures you get the most out of our systems.

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Retail expertise you can trust

Our solutions are built on a solid foundation of industry experience and specialist knowledge. We have worked with some of the largest retailers and consumer goods manufacturers in the world, giving us an intimate understanding of the challenges they face.

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