Harnessing the power of your data

We combine your data with our advanced analytics and industry expertise to help transform store operations, grow sales, and drive profits.

Our story

We were founded in 2005 to capitalize on the growing amount of data being made available by retailers to CPGs. Our goal: to develop intuitive algorithms that generate actionable insights to help them sell more and lose less using a combination of advanced data analytics and sector expertise.

Thanks to our early successes, we expanded into the wider retail sector. This allowed us to develop ever-more sophisticated models that help retailers worldwide optimize their in-store operations, grow revenue, and reduce losses.

Today, our products help some of the world’s largest retailers and CPGs make data-led operational decisions that, combined, generate hundreds of millions of dollars in profit improvement.

What makes us unique?

A blend of retail expertise, mathematical precision, and engineering excellence lies at the heart of our analytics solutions.

We focus on the factors that drive sales and profit performance, minimize waste and loss, and increase operational efficiency. The result: dynamic solutions that provide actionable insights and unparalleled time to value.

Retail expertise you can trust

Our solutions are built on a solid foundation of industry experience and specialist knowledge. We have worked for some of the largest and most sophisticated retailers and consumer goods manufacturers in the world, giving us an intimate understanding of the challenges our clients face.

Proprietary models built with mathematical precision

Proprietary statistical and mathematical algorithms – developed from first principles using the talents of our own in-house team – are at the core of our products. Supporting this is a collaborative approach to implementation, ensuring you get the most out of our systems.

Engineering excellence for seamless integration

Our models integrate with a wide range of data warehouses and platforms. This reduces friction when incorporating them into your current systems and processes, increasing deployment speed and time to value.

Meet the team behind the products

Paul Boyle

Chief Executive Officer

Paul served as COO since the company’s inception in 2005 and became CEO in 2011.

He is passionate about everything that makes us unique: from our people and products to helping our client partners find value every day.

Previously, he was part of the Commercial and Strategy departments at P&G and HJ Heinz.

Seán Roberts

Chief Financial Officer

A Chartered Accountant, Seán has been running our financial and administrative functions since 2013.

Before joining the team, he led the finance function for Richmond Marketing – a consumer goods brand and distribution company based in Dublin.

Laura Roberts

Chief People Officer

As CPO, Laura is responsible for looking after our talented team – with a particular focus on learning and development.

Laura was formerly HR Director at Stanley Black & Decker and graduated from Aston University in 2006 with a degree in Managerial and Administrative Studies.

John Paul McNeil

Chief Operating Officer

John Paul was with us on our first client delivery and is still driving outstanding customer experience today.

Using his knowledge of technology and operational retail, John Paul keeps things running smoothly across the business.

Prior to joining the team, John Paul led operations at Lidl and Gist.

Paul Harris

Chief Technology Officer

An expert in the field of analytics and data engineering, Paul provides a vital bridge between business and technology. He was also instrumental in the development of our AvailabilityInsight

Paul graduated with a master’s degree in engineering from Sheffield University.

Dr David Waters

Chief Product Officer

David joined the team in 2011.

Drawing on his extensive background in science and mathematics, David designs quantitative, pragmatic solutions to solve the biggest problems facing our customers.

David has a Ph.D. in Mathematics and was previously the analytics lead for EYC, Emnos, Lawson, and Numbercraft.

Xander Friedlander

Chief Analyst

Xander joined us in 2007, having previously led commercial and competitor intelligence for P&G’s Hair Care business.

Using a mix of commercial, IT, and analytical expertise, Xander delivers measurable value to all our clients.

Xander graduated with a degree in Business Administration from Maastricht University.

Bob Godfrey

Chief Commercial Officer

As CCO, Bob is responsible for the commercial aspects of the business, joining the team in 2021

Bob has global experience working for technology companies in the retail and CPG space with a focus in the areas of supply chain and merchandising. Prior to joining, he held executive positions at companies including Revionics, iTradeNetwork, WeSupply, E2Open, and Manugistics.

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