We were founded in 2005 to capitalize on the growing amount of data available to CPGs. Our goal was to develop a suite of intuitive algorithms, based on advanced analytics and industry expertise, that generate actionable insights to help CPGs sell more and lose less.
Thanks to our early successes, we expanded into the wider retail sector. This allowed us to develop more sophisticated models that empower retailers worldwide to optimize their in-store operations, increase revenue, and reduce losses.
Today, our products help some of the world’s largest retailers and CPGs make data-led operational decisions that generate hundreds of millions of dollars in profit improvement.