Colin Peacock is Group Strategy Coordinator for ECR Retail Loss, a global collaboration platform connecting over 100 supermarket retailers to find new ways to tackle retail loss and food waste. He leads eight active working groups, including the food waste working group he helped establish in 2014, which has produced multiple peer-reviewed papers on how retailers can sell more and waste less.

Colin brings over three decades of experience at the intersection of retail, data, and loss prevention, including thirty years at Procter and Gamble. He has published widely on retail food waste and shrinkage, including in the Harvard Business Review, and co-authored New Loss Prevention: Redefining Shrinkage Management (Palgrave Macmillan, 2009).

As Chair of the Americas CAB, Colin brings a rare combination of academic rigor and commercial instinct, ensuring the day is built on honest, evidence-led conversation about where retail is heading and what it will take to get there.