A single source of truth for net revenue management and joint business plans
In a marketplace that is becoming increasingly saturated, that is being disrupted by new technology and e-commerce, achieving growth through net revenue management has become a focus for all CPGs.
Trading accounts, however, are larger and more complex than ever before, and gaining visibility of data to support joint business planning is harder than ever. This means it is a real challenge to optimize revenue, especially if using rudimentary analysis techniques.
NRMInsight provides a full view of your trading P&L, modeling all items, investments, and promotions to inform joint business planning and improve your net revenue management. It simplifies the view of your P&L, boosts your collaboration, and enables you to make better commercial decisions – both internally and with retail partners.