With retailers facing continued supply chain disruption – from the long shadow of covid-19 to Russia’s war on Ukraine and climate change – shoppers are reporting increased levels of out-of-stock products, according to the latest data from Retail Insight, the provider of store operations execution software.
Original research of over 1,000 UK shoppers by Retail Insight revealed that 82% have experienced out-of-stock products in-store in the past 12months, up +11 percentage points year-on-year, while 60% have experienced the same issue online, an increase of +6% since 2022.
Seven in ten (71%) say product availability has become more of a problem since the pandemic, with three quarters of shoppers (75%) now experiencing more out-of-stocks since the start of the cost-of-living crisis. Sixty (60%) of customers reported that their favourite brands have been less available in-store across the last 12months, while 45% had noticed more items are missing from their online grocery orders.
With retailers still reporting covid-related disruption to supply chains, supermarkets have also come under pressure from climate challenges, political unrest and macroeconomic forces. From the ‘salad crop shortage’, which saw shelves stripped of fresh produce due to unseasonably cold weather, to soaring energy prices and avian flu hitting poultry farmers and prompting egg shortages, retailers have faced a myriad of supply chain challenges.