Real-time data top weapon in battling retail supply chain hurdles

The pandemic of 2020-2021 walloped the retail supply chain and three years later it's still nowhere back to pre-pandemic stability.

That's not good for retailers striving to keep products in stock and customers happy. As studies and research have revealed today's consumer will jump quick if an online item is out of stock or not available when they go to checkout. They are also not too fond of empty shelves where their favorite product was once within quick reach. In fact, 24% of U.S. consumers would abandon their shopping missions and leave the store without buying other items in their baskets if they experienced a gap on shelves.

According to recent data from Retail Insight, 78% of U.S. shoppers have experienced out-of-stock products in-store in the past 12 months. Not only that, but 68% of shoppers have experienced the same out-of-stock issue online.

Add to the mix inflation and cost-of-living issues and retailers are still challenged as much as they were two years ago.

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