Domestic retailer gains total control over its food waste management 

Lincolnshire Co-op significantly increases sales and reduces food waste with Retail Insight’s WasteInsight solution


About the client

Lincolnshire Co-op is an independent consumer co-operative which operates in Lincolnshire, and the surrounding counties.

Lincolnshire Co-op has over 220 outlets with its principal trading activity being its food stores, funeral homes, florist and crematorium, travel agencies, post offices, and pharmacies.


The Society is owned by over 290,000 members who hold Lincolnshire Co-op dividend cards, equal to approximately one quarter of the population of Greater Lincolnshire. The society also owns Gadsby's bakery which is based in Southwell, Nottinghamshire.

The Solution




  • 2.6% increase in product sell-through year-on-year
  • 1.61% reduction in giveaway and binned product

Challenges and goals

Sustainability and reducing food waste is a key focus for Lincolnshire Co-op and they work closely with Retail Insight to achieve this goal. The dynamic WasteInsight algorithm is used across all stores to drive food waste down and ensure clear processes across stores.

“Fresh produce presents many unique challenges compared to other parts of the grocery business," says Kieran O'Brien, Client Director at Retail Insight. "Shorter shelf life, seasonality, price elasticity, along with the diverse and complex growing seasons highlight the need for retailers like Lincolnshire Co-op to adopt food waste reduction software that tackles waste at all points in the store.”


Partnership and solution

Since 2021, Retail Insight and Lincolnshire Co-op have worked together to waste less and sell more using the dynamic pricing software. The platform uses a variety of factors to achieve the optimal price for each product, in every store, to ultimately drive performance and reduce waste.



Through the partnership with Retail Insight and the adoption of the WasteInsight platform, Lincolnshire Co-op has recorded significant results across 2021:

  • Product sell-through has increased by 2.6% versus the previous year
  • Product giveaways and waste has reduced by 1.61% versus the previous year

Additionally, a labor-saving of 30 minutes per store, per day, has been realized, and a new compliance report now highlights products going straight to waste with no reduction.


  • Lincolnshire Co-op recognize a labor-saving of over 30 minutes per store, per day.

  • new compliance report highlight products going straight to waste with no reduction. 

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