‘Store loyalty at stake as product shortage become rampant’

Shoppers are noticing increased levels of out-of-stock products, which is impacting store loyalty, states a recent report, as retailers continue to face supply chain disruption.

According to research by Retail Insight, a good majority (82 per cent) of UK consumers have experienced out-of-stock products in-store in the past 12 months while 60 per cent have experienced the same issue online.

Over a quarter (27 per cent) of consumers stated that they would question their loyalty to a grocer if out-of-stocks became a regular occurrence, and a further 21 per cent would abandon their shopping mission and leave the store without buying other items in their basket if they experienced a gap on shelf. Meanwhile, 27 per cent would switch their allegiance to a competitor supermarket.

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