The Rise of Resourceful Consumption: 78% of Shoppers Are Trying To Reduce Food Bills To Cope With Cost-of-Living Pressures, According to Retail Insight

79% have tried to be more sustainable in their buying habits in the last 12 months; 43% now only buy what they need to keep grocery bills and food waste down; 77% felt retailers could do more to improve sustainability, up +10% year-on-year; 72% felt grocers should focus more on food waste in their sustainability efforts.

U.S. consumers are turning their sustainability efforts towards resourceful consumption, reducing food waste to shop sustainably while keeping food bills down, according to the latest data from Retail Insight, the leading provider of store operations execution software.

An estimated $408 billion worth of food is thrown away in the U.S. each year despite increased grocery prices and the rising cost-of-living. Yet, original research of over 1,000 U.S. shoppers by Retail Insight revealed that, despite these pressures, 79% have tried to be more sustainable in their buying habits in the last 12 months.

With the average U.S. household now spending $167 on groceries each week, 78% are trying to reduce food bills in response to the cost-of-living, which is up +13% year-on-year.

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