MidCounties Co-op attains further optimization of in-store food waste and markdown processes


Since 2020, MidCounties Co-op and Retail Insight have partnered to successfully reduce food waste from the retailer's in-store waste and markdown processes. MidCounties Co-op uses our WasteInsight Dynamic Pricing technology, embedded into the native WasteInsight in-store application, to give store associates the best experience when completing food waste and markdown-related tasks and actions.

"Reducing food waste from our stores is a key priority for MidCounties Co-op. We're pleased to continue our partnership with Retail Insight, whom we have collaborated with since 2020 to make large gains within this space," says Oliver Wiltshire, Supply Chain Manager at MidCounties Co-op.

Innovation & Change

In early 2023, Retail Insight will launch the innovative Prompted Markdown technology into MidCounties Co-op as part of an extension to the current partnership. As part of the comprehensive WasteInsight platform, the Prompted Markdown solution is an auto-identifier of end-of-life items and will deliver significant labor and waste benefits to MidCounties Co-op.

"We understand that with ever-changing shopper habits and a difficult trading market, it's important for store colleagues to be as efficient and effective as possible. Our innovative Prompted Markdown tool helps to prevent products being over-looked and potentially missed, and inadvertently going straight to waste, by prompting store colleagues when items require a markdown," says Jessica Westwell, Client Manager at Retail Insight.

New call-to-action

Written by Dave Howard

Passionate about helping retailers and brands maximize the in-store opportunity – still the key driver of retail growth for the foreseeable future. Drawing on his experience in grocery retail, marketing, sales, technology, and entrepreneurship, Dave has been working with grocery retailers and brands since 2014.