Linked to change project briefs that are not fit for purpose is a lack of visibility of the proposed solution. Too often, there is a rush to track down the tech without having any sort of change process in place. There is little discussion of why a new tool is needed, let alone what it should look like.
All of this causes mounting issues of a disgruntled user community who feel in the dark about new processes, whilst being distracted from their current roles. It is no wonder discord sets in, with claims the new platform is not what they wanted. Far better to bring a partner on board to design and implement NRM, and then underpin it with the right technology set-up.
The key challenge is winning the hearts and minds, how you get people to execute and believe in your plans. Revenue management happens in a customer environment, not on my computer in Reading.
Net Revenue Manager, Bayer
NRM - What is that?