UK shoppers feel their weekly grocery bills are a third higher than last year despite falling food price inflation, according to Pricer’s research

UK shoppers felt average food bills have increased by 33% in the last 12months.

85% say retailers should do more to ensure access to deals during the cost-of-living crisis.

86% said retailers ensure promotions are implemented as quickly as possible.

Despite food price inflation starting to fall, UK shoppers say price pressure is not letting up on their grocery shops, estimating their food bills remain a third higher than last year, the latest research from Pricer, the world’s most trusted supplier of shelf-edge automation solutions, reveals.

While data released by the BRC and NielsenIQ last week showed that food prices saw their first monthly drop in more than two years, down -0.1% in September on the previous month, UK shoppers are yet to feel pressure easing when it comes to grocery bills.  While food inflation fell to 9.9% in September, down from a peak of 15.7% in April, shoppers’ say the cost of their food shops remains high, the latest research suggests.

Original research of 1,000 UK shoppers by Pricer showed that UK shoppers felt that proportionately their average food bills have increased by 33% in the last 12months.  The Office of National Statistics’ (ONS) latest data also reported half (49%) of UK shoppers were spending more than usual to get what they normally buy when food shopping, while 4 in 10 (46%) were buying less food when grocery shopping in September due to rising costs.  Additionally, a poll of over 1,000 UK consumers by Retail Insight revealed that, with the average household now spending £87 on groceries each week, 82% are trying to reduce food bills in response to the cost-of-living, up +16% year-on-year. 

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