Clear diagnostic scorecards prioritized the tactical actions for Merchandising and
Stores to focus on, categorized by those which each party had control over, at
the same time democratizing this insight to provide a single consistent view of
the facts, from head office to stores.
Strategically, the ability to more accurately predict category performance
provided insightful support to the annual budget setting process, ensuring that
achievable targets were set across the business and identifying an incremental
6.8%pts of sales opportunity to achieve.