Clear diagnostic scorecards prioritised the tactical actions for Merchandising and
Stores to focus on, categorised by those which each party had control over, at
the same time democratising this insight to provide a single consistent view of
the facts, from head office to stores.
Strategically, the ability to more accurately predict category performance
provided insightful support to the annual budget setting process, ensuring that
achievable targets were set across the business and identifying an incremental
6.8%pts of sales opportunity to achieve.